Senior UX Designer | Canada Life
November 2021 - Present
- Created and effectively presented UX deliverables low-fi sketches, prototypes, flows, IA and other UX artifacts.
- Assessed inputs from multiple sources (UX research, existing digital experiences, project/product requirements, tech constraints, analytics) and synthesized it to develop effective design recommendations, taking into account our need for consistency, consistent design patterns, etc.
- Executed pixel-perfect designs in the form of high-fidelity wireframes.
- Collaborated directly with developers and stakeholders throughout the project, to ensure we balanced design, technology, user and business needs at all times.
- Empathized with users, and become aware of their thoughts, needs, and behaviours to make recommendations that were optimized for them.
User Experience Architect | Sun Life
March 2021 - October 2021
- Conducted user research to discover insights, refine user personas, and identify key jobs to be done/user problems to solve.
- Developed user scenarios, user flows, design concepts, low and high-fidelity wireframes, and prototypes, UI standards documents, and other design documents as needed.
- Conducted concept and usability testing to iteratively validate and improve design solutions.
- Collaborated with product stakeholders to ensure a clear understanding of user needs and problems to be solved
- Reviewed, interpreted, and shared research findings with agile squad team, working to build a shared understanding of user needs and pain points for Plan Sponsor and Plan Advisor GRS (Group Retirement Services) Business.
Senior Digital Marketing & Communications Specialist (Digital Experience Developer) | Sun Life
August 2017 - March 2021
- Led digital projects to launch enrolment tools for GRS, tasks included overlooking design mock-ups, web design, content authoring and fixing defects using Adobe Experience Manager (AEM).
- Designed interactive prototypes for training and demonstrations, custom prototypes for multi-national clients to achieve and secure sales goals.
- Created user experience design for interactive web and mobile prototypes in Axure.
- Created digital tools to meet WCAG 2.0 (A and AA) guidelines to ensure AODA (Accessibility for Ontarians with Disabilities Act) compliancy.
- Updated and maintained custom content for client facing pages through AEM, HTML coding, JIRA and Wrike.
Front End Developer / UX Designer | Freelancer
March 2015 - Present
- Collaborated with clients to understand of user needs, designed concepts, and created low/high fidelity wireframes.
- Modified client's webpages based on client's requests
- Work collaboratively with other web developers to ensure a smooth and successful production
- Knowledge in developing webpages using HTML, CSS, JavaScript, jQuery, Bootstrap, Wordpress, Python, and Google Analytics
Junior Front End Developer | SinaLite
February 2017 - August 2017
- Assisted in evolution and maintenance of consumer facing web applications.
- Generated ideas to improve the user experience, functionality and business.
- Created and maintained a clean user interface and a streamlined e-commerce experience.
- Designed products and weekly marketing campaign pages to meet responsive and accessibility standards.
Front End Developer / Web Designer | Engage SEO
August 2016 - February 2017
- Applied content on existing template pages for customer support sites with different languages using PHP.
- Edited HTML files to PHP files and splitted into different components to reuse.
- Designed one or multiple customer support pages and email projects.
- Used Evophine Zoom repository version system.